iJimWalker

Worldview – Everyone has one

Worldview is the term I use to refer to the rules, values, beliefs and biases that an individual consumer brings to a situation…Speaking respectfully to a person’s worldview is the price of entry to get their attention. If your message is framed in a way that conflicts with their worldview, you’re invisible.”
Seth Godin, from the book All Marketers are Liars

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