Worldview – Everyone has one
“Worldview is the term I use to refer to the rules, values, beliefs and biases that an individual consumer brings to a situation…Speaking respectfully to a person’s worldview is the price of entry to get their attention. If your message is framed in a way that conflicts with their worldview, you’re invisible.”
–Seth Godin, from the book All Marketers are Liars
- A place overflowing with community
- They’re still picking on my friend